Pitch Decks in Corporates: An Overview

What is a Pitch Deck?

A pitch deck is a series of presentation slides that pitch your company to potential investors or other audiences. The pitch is meant to introduce your company and promote the opportunity to be involved in its growth. It tells the story of your business in a compelling and exciting way. Pitch Presentation Decks can be made for several different purposes, from trying to get a meeting with a new investor, to pitching potential customers to sell products & services. Each one of them should follow a different structure.

Why Are Pitch Decks Important?

The Pitch Deck is the very first impression of your business idea. It is, therefore, the most important step of introducing your business and getting it funded. It is the first communication tool used by entrepreneurs to reach out to potential investors – either through emails or in person. Some more reasons as to why Pitch Decks are extremely important for any business; 

• We are living in a hyper-competitive world. Unless you are able to communicate well, your message remains confined to your vocal cords
• If you as an entrepreneur can deliver a 5-minute pitch, you can talk any customer into buying your product.
• A Pitch deck plays a very important role in convincing the audience to believe in your product. No product or service can be sold better unless it is marketed even better.

A pitch deck is meant to share information about your business. Who does it serve and why, the size of the market, your special sauce, and how you will win in that space. It often lays out clear go-to-market strategies and delves into some detail on future opportunities. It relies on your research of your industry and understanding of your business plan for launch and growth. The pitch deck helps an investor see where you are, where you are going and enables them to decide if they want to help you get there. It acts as a sales pitch of a business for the investors and makes them understand the business in the manner they are accustomed to. 

Raising capital from investors is difficult and time-consuming, therefore, it is absolutely crucial for businesses to effectively establish value through a pitch deck that articulates a compelling and interesting story. The ultimate goal of a pitch deck is to grab and hold attention. 

“A perfect Pitch deck gets you the perfect Investors, so invest in creating the perfect pitch deck.”

Enwisen Global Advisors is a team of talented and experienced personnel who can create the perfect Pitch Deck for your business. We can help you take the first and the most important step towards exponential business growth.